Product Design
My role as Creative Director at Portland Leather Goods ranged from product design and overseeing production both in-house and out of the country, tech packs builds, to overseeing and creating marketing and digital design materials. I curated and design nearly all content for our e-commerce sites, and was the lead on our new website redesign. Below focuses on the products I helped design and develop for the company.
Techpack examples provided upon request.
I collaborated with two-time Project Runway winner Seth Aaron to create a simple yet stylish bag line for Fall 2017, and produced all of the prototypes. Since then, I held a major role in the prototyping and production of new products. I created my own triangular pencil case for the company and within a month, Etsy marked my pencil case as a best seller.
Wing Duffel
I had a lot of fun working on this design. I was able to keep it minimal and classic, while really adding with simple yet statement hardware. The development process was pretty lengthy, but we were able to have a early 2020 launch.
Extra Large Men’s Briefcase
This design was a way of combining two of our existing Men’s Messenger bags to create the Extra Large Messenger. I designed this bag, and worked with engineering and production in Leon, Mexico for a Spring 2019 launch.
Men’s Briefcase
In order to expand our Men’s line, I worked to finish the design of two Men’s briefcases for a Winter 2018 launch. I created samples, figured out logistics, and approved all final designs for the line.
Pencil Case
My inspiration for this design came from wanting to create a simple yet powerful design for a pencil case. I wanted to design something that no one else had. Drawing from strong geometrical elements, this pencil case is both practical and unique.
Dog Collars & Leashes
I created durable bridle leather dog collars and leashes, as well as belts (to minimize scrap leather). I designed the products from start to finish, including measurements and hardware. I also flew to Mexico to oversee production and QC.
Seth Aaron Collab
For these bags, Seth Aaron created three sizes and a few variation in styles for each bag. I assisted him with final design choices and prototyping, and made all of the photo samples and die cuts. I also trained a team on production for each bag. Over time, we simplified the SKUs to one size and three colors.
