Jewelry
Product Design, E-commerce Design, & Product Photography
Modset jewelry
I was contacted by ModSet Jewelry, a local Sarasota jewelry startup, in January of 2021. They needed an e-commerce website built from scratch along with product photography.
I designed and built the Shopify website, photographed all of the products, and even set up a little in-house studio for the company.
As the company has grown, I have managed the SEO/marketing team, and new lifestyle photographer and models.
Lifestyle images shot by Faith Danielle. Shoot directed by me.
Calypso’s Gems
Calypso’s Gems is a project I’ve started since leaving Portland Leather Goods. I decided to create a brand to sell antique and vintage fine jewelry. Since there are so many amazing jewelry pieces already in existence, it’s a shame most of them get scrapped just for their stones and metals. Through Calypso’s Gems, these beautiful pieces have another chance to find a new home and become heirlooms.
I created the Shopify e-commerce website from scratch, and photographed and modeled all the products for the listings. It’s been very exciting to build the entire backend myself, including SEO, copy, and layout aesthetic. The site launched at the end of 2020.
Erica T
Erica T was a fine jewelry company which I co-founded and worked extensively to create a luxury brand. I created the logo, business cards, and brand identity. I was in charge of product design. I also managed its social media platforms, taking charge of all photos and art direction.
