MODSET JEWELRY
A JEWELRY E-COMMERCE SITE
For this brand, I created the Shopify e-commerce site from scratch. Photographing, inventorying, and creating each listing for the beautiful 14k gold and sterling silver pieces. As well as maintaining the backend of the website, I worked with marketers and SEO experts to increase traffic and conversions.
the ranch project
Helping reduce needless waste
The Ranch Project wanted a clean, information website to bring awareness their mission. I created the site from the ground up in Squarespace, utilizing the host’s design abilities to create a simple yet powerful informational website.
Portland leather goods
A FAST GROWING STARTUP
Portland Leather Goods started selling online through Etsy, but quickly grew and needed their own website. With the help of our amazing developer, Jessie Matanky, I gave Portland Leather a beautiful makeover.
My role was to create the overall design and user experience. I delivered and implemented all of the assets and a majority of SEO copy, as well as maintained the back end of the site.
Less is More
Our main goal was to simplify UX and UI, build the brand, as well as simplify the backend order writing system. We had built up a lot of SKUs, and the front end was confusing for consumers. I designed a layout to facilitate in checkout experience, and reduce customer service questions.
For about two years I created all marketing emails for Portland Leather, driving traffic to the Shopify site. Nearly every email campaign launched soared above industry standards, both in click and open rates—generating amazing revenue for Portland Leather. We had to hold off on sending multiple campaigns simply because we could not keep up in production from the sales generated.
Email Success Rates
MODERN SETTINGS
a MUCH NEEDED REFRESH
Modern Settings has a long history of quality and craftsmanship. The company needed a simple website to match. I created the website in Squarespace, along with the jewelry catalog for the brand.
